Amplify word-of-mouth marketing with five surprising strategies
Sharing from her marketing courses, Lecturer and Online MBA Teacher of the Year Vanessa Errecarte details how to best combine high-converting content with the right tools and tech.
Dean H. Rao Unnava's Commencement address to the Class of 2022 graduates
Addressing the graduating Class of 2022, Dean H. Rao Unnava describes the rich history of the patented curveball and notes how, as future leaders and managers, graduates can 'hit the curve.'
New, radical, disruptive ideas have long been considered the foundation of innovation; but, according to Professor Andrew Hargadon, ideas need a network to be successful.
Half of this year’s class opt-in for certification
Michael Ueltzen’s accounting ethics course now includes a forensic accounting certification option that gives students an edge in their careers.
Award acknowledges high-achieving students with interest in strategic financial management
Seven current UC Davis Master of Professional Accountancy students were recently selected as 2022 Certified Management Accountant Scholarship recipients.
How AI can enable better health via food and make us better bosses of our bodies
Similar to how AI can help business leaders make better decisions about their operations and investments for better growth, AI can help consumers make better decisions about their food choices for better health and performance. AI can teach us how to be the bosses of our own bodies.
How does consumer engagement evolve when brands post across multiple social media?
Mastering the complex social media world is a lot like trying to get your footing in constantly shifting sand. It seems like a new social media channel makes a big splash every six months; meanwhile, algorithms intended to boost your exposure keep changing and becoming increasingly monetized.
“Even though it’s called the VC market, more and more of that money is not from VC investors,” says Ayako Yasuda, professor of finance at the UC Davis Graduate School of Management and Research Fellow of the Private Equity Research Consortium. “That
From 40 graduate business students in 1981 to 745 across all of our programs today, see how the UC Davis Graduate School of Management has grown over the last 40 years.
“A fundamental shift in the way they worked towards their environmental goals.”
Associate Professor Elizabeth Pontikes and her co-authors found organizations backed away from collaborative tactics on eco-friendly policies after the spill.
Exposure to electric vehicle technology at home and work can fuel market growth
Car makers claim to be “all in” on electric vehicles, and California pledges 5 mil. zero-emission vehicles by 2030. Professor David Bunch examines factors driving consumers to adopt the new tech.
Study shows strategic nature of earnings management
What's my target? Assistant Professor Paul Wong uncovers how executives manage tax estimates to enhance earnings and beat individual benchmarks.
“Where the rubber meets the road with practical application.”
“I’ve been fortunate to teach and mentor UC Davis students from the inception of the MPAc program,” says Lecturer Crystal Coleman.
Insights and advice for prospective MPAc students.
“Accountants of the future will need to be more analytical in interpreting transactions and accounting information to make informative decisions,” says Assistant Professor Paul Wong.
New SEC ruling puts a price on risk
Professor Paul Griffin examines lax accounting practices that led to the SPAC frenzy of 2020 and a new ruling that’s putting the brakes on the craze.
Food & Ag Industry Immersion brings science and business together
Associate Professor Justin Siegel, our Ciocca Visiting Professorship in Innovation & Entrepreneurship, shares his cutting-edge research on sustainable food innovation to promote planetary health.
Management scholars argue for platform model with both vehicle and chargers
Traditional carmakers are spending billions on developing EVs. But they should take a leaf out of Tesla’s books and invest in a supercharger network to support their cars.
A leading expert in platform markets, Professor Hemant Bhargava believes the Google-Apple search agreement seems more like a damning indictment of Apple’s own potentially illegal business practices.
With the iPhone 12 unveiling, Professor Hemant Bhargava discusses the impact of Apple's new "iPhone every year" plan, and the range of plan contracts and coverages.
Professor Brad Barber details underperformance of individual investors and how they can fall victim to what J.D. Gardner termed, 'behavior gap in investing.'