How do data-driven insights transform marketing strategies? From recruiting blood donors to bridging gaps between B2B marketing and sales, Professor Olivier Rubel brings his trailblazing research into the classroom.
Sharing insights into industry trends, employers with “chocolate cake demand”
Carrie Beam, academic director of the UC Davis MSBA program, is at the nexus of where innovation meets real-world impact. We asked her about her role and the latest trends in data analytics, AI and skills employers are seeking.
Loupos explores fintech networks like Venmo, uses data analytics to predict movie success with MSBA students, and conducts cutting-edge research on consumer behavior and business opportunities.
Fast-track your CPA journey with UC Davis MPAc
Aspiring CPAs can fast-track their licensing journey through UC Davis's nine-month MPAc program, led by CalCPA Council member and Academic Executive Director Janie Chang.
Professor Beth Bechky: "We are at a crossroads in the field of organizational studies"
Writing in Administrative Science Quarterly, Professor Beth Bechky worries about the craft and community around organizational scholarship and warns that "generative AI will not be implemented to improve our work and deepen our insights."
With GLP-1 drugs the latest catalysts feeding demand for healthier snacks, Bloomberg TV's Wall Street Week features MBA alumnus Peter Barrick's Rivalz using AI to reimagine snacks. Watch interview with GSM Senior Scholar Harold Schmitz.
Professor Gina Dokko says impact of returning workers not always positive
Boomerang workers—those who return to a former employer—can be beneficial to the company, however existing workers often are not as helpful to the boomerangs as they are to true newcomers to the organization, according to a new UC Davis study.
Professor Beth Bechky studies how people build expertise at work, including the impact of technology and AI in Hollywood. She also explores team leadership, crime labs, and UC Davis shaping future leaders.
Risks and rewards of generative AI in creative industries like film and TV
Professors Greta Hsu and Beth Bechky explore generative AI’s impact on creative industries, looking at both the immediate, surface-level benefits, as well as the deeper, less visible consequences—the digital undertow—and the implications for business leaders.
Award recognizes outstanding research in information systems
Assistant Professor Helen Zeng has been honored with the best 2024 Ph.D. dissertation award from the INFORMS Information Systems Society for her paper on child sexual abuse materials and human trafficking (especially the trafficking of minors) on digital platforms.
From MBA student to assistant professor, UC Davis' Mike Palazzollo bridges research and teaching, exploring how policies influence consumer behavior in finance and nutrition to improve lives. Watch the video.
Digital incentives in financial services boost engagement, not a gimmick
Does gamification in banking really work? Assistant Professor Mike Palazzolo blogs about the impact of rewards on app usage, bill payments and loan repayments when a Latin American bank paused its program.
Distinguished honor recognizes significant contributions to operations research, analytics and INFORMS
UC Davis Graduate School of Management Professor David L. Woodruff, renowned for his work in business analytics, has been named to the 2024 class of INFORMS Fellows, one of the highest honors in the field of operations research and analytics.
Carrie Beam, MSBA Director of Analytics Projects
Dr. Carrie Beam, Director of MSBA Analytics Projects, shared insights during a webinar hosted by Modern Ideas for Business, covering AI trends, real-world analytics projects and MSBA practicum projects.
Assistant Professor Paul Wong, a financial reporting and nonprofit accounting expert, mentors UC Davis MBA and MPAc students, inspiring curiosity and encouraging them to ask bold questions and dig deeper into their studies. Watch the video.
Igniting interdisciplinary collaboration at the intersection of AI and society
“We have the opportunity to ask critical questions about how screenwriters’ work is changing in response to the challenges of generative AI in the film and television industry," says Professor Beth Bechky.
School welcomes experts in AI, machine learning and data analytics methods
With Ph.D.’s from Carnegie Mellon University, MIT, the University of Michigan and the University of Washington, the foursome shares a common interest in quantitative methods spanning big data, machine learning and AI in their research specializations.
Sustainable Energy Industry Immersion
Watch PG&E's Brian Ard and UC Davis alumnus and Lecturer Ben Finkelor, executive director of the UC Davis Energy Efficiency Institute, discuss leadership in the resilient and sustainable energy industry.
Accounting is the language of business
Discover how the MPAc program at the Graduate School of Management can launch your accounting career, foster valuable connections, and build essential teamwork skills for success in top firms and beyond.
Distinguished Professor Hemant Bhargava and UC Davis undergraduates advocate for greater AI regulation
Distinguished Professor Hemant Bhargava explains how the rapid rise of AI has sparked urgent calls for regulation, with state governments in the U.S. taking the lead, as revealed by recent data.