Professor Hemant Bhargava's research delves into the persistent challenges posed by secondary ticket sales in public spaces, events, and sports, with an emphasis on their impact on event access, affordability, and fairness.

Netflix videos, once limited to TV access, are now available across multiple channels (mobile phones, tablets, computers). To determine the optimal approach to bundling and pricing of multi-device digital goods, we have developed an analytical modeling framework that breaks down its complexities.

Many digital platforms, in recent years, have gone under scrutiny for its addictive design that monetizes user engagement as a source of income, as well as for its extreme dissemination of harmful information. Here, we examine the extent to which

Countless companies are embracing the "XaaS" model to sell goods and value-added services. In crafting their revenue models, suppliers can opt for per-unit usage fees or per-period access charges, regularly blending the two into a two-part tariff

The “creator economy” model, in which a platform organizes and distributes goods and digital content from numerous creators to millions of viewers, underlies the business model of many dominant firms today (e.g., Snap Games, Twitch, Jinri Toutiao)

A new business form that is increasingly prominent, especially in platform business models, is an economic structure in which value is co-created by multiple producers and aggregated into a common bundle by a producer-consortium or independent firm