Sacramento Kings
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Analyzed the viability of adding a subscription-based service for team’s fans to engage with the team and the brand throughout the year, building a model for reaching new fans as well as reinforcing commitment from existing fanbase.
- Analyzed the bourgeoning market of e-Sports competitions and how to best leverage Kings Guard Gaming and NBA 2K league competitions, and further, how gaming will drive interest in the Sacramento Kings and create new and deeper relationships with the franchise and the community at large.
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