MBA Class Visit in Sacramento: Marketing Management

Join us for a UC Davis MBA class visit and experience firsthand our collaborative and close-knit community. You will have the opportunity to chat with an MBA Student Ambassador, meet the professor and observe the student dynamic. We look forward to seeing you!

Marketing Management

Instructor: Olivier Rubel

Course Description: Marketing creates business value by designing and launching new products, growing existing products, and building strong brands. To this end, marketers think in terms of “STP”: segmentation, targeting, and positioning. Then they decide on the “4Ps” of marketing: product, price, place, and promotion. Based on this framework of STP/4Ps, this course will introduce you to the principles and practices of marketing.

Click to learn more about what to expect during your class visit.